Programmatic Advertising & Display Ads
Programmatic Advertising & Display Ads
Blog Article
Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of ecommerce services are turning to server-side monitoring as a means to boost their information collection processes. While it requires more technical knowledge than regular GTM and may introduce extra expenses, it can result in higher precision and even more trusted information
Pixel tracking makes use of an item of code to sign up conversions on your website. It's easy to set up and less susceptible to advertisement blockers.
1. Extra accurate data
The conventional technique of tracking conversions on a web site, making use of pixels, is having trouble with transforming browser privacy policies. This implies that the data being sent out to Google Advertisements, Facebook Manager and various other systems is much less exact than it needs to be.
Server-side tracking is a more secure option that assists to bypass these limitations, as it's packed from your very own domain name and dealt with as first-party code, indicating it's much less most likely to be influenced by advertisement blockers or various other protection actions. This gives extra exact information and an extra full image of customer trips throughout networks.
On top of that, this sort of monitoring permits organizations to track conversions beyond the internet site, such as telephone call and in-store visits, which can be tough for pixel-based monitoring. This versatility provides marketing professionals a lot more possession over the data they send, and makes it simpler to comply with various data regulations. It's additionally a whole lot much less prone to scams, as it's more difficult for deceptive actors to adjust the system by modifying the postback link.
2. Much better control over information.
Server-side tracking allows businesses to accumulate and improve information before sending it to third-party analytics/advertising platforms. This improves information efficiency and precision, which can assist online marketers make more enlightened advertising and marketing choices.
Standard pixel tracking relies on JavaScript tracking codes that are placed in internet site site visitors' web browsers. These tracking codes are frequently blocked by advertisement blockers, which can cause data collection interruptions and inaccurate outcomes. Server-side monitoring allows businesses to bypass these constraints and supply precise, consistent information that is much less prone to interference.
This sort of monitoring likewise allows organizations to track conversions that happen outside of the site, like call and in-store purchases. This is essential since brand-new privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the service life of cookie-based monitoring pixels to 7 days. This is an essential reason why S2S is extra reputable for companies looking for to adjust to these changes.
3. Much less susceptible to fraud
Server-side monitoring allows businesses to adjust data payloads prior to it reaches 3rd party endpoints, enhancing security and personal privacy. This is particularly important as various web browsers and systems progressively change how they manage cookies. For instance, in iphone 14, Safari will just deliver first-party cookie information and will not permit pixel-based tracking. Making use of server-side tracking, you can bypass these limitations and remain to track conversions that happened beyond your website.
On top of that, server-side tracking allows you to catch customer data straight on your own web influencer marketing analytics servers. This gets rid of dependence on 3rd parties, which can be prone to breaches and privacy infractions.
A server-side tracking system is a collection of instructions that informs your website's web server what events to tape. This data is after that sent out to analytics tools like Google Analytics and Facebook Organization. It's likewise made use of to set off event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative technique that uses a little item of code on your website to collect information from users.
4. Much easier to implement
Server-side tracking is an information collection process that occurs on the website's very own web server, bypassing web internet browser limitations. This indicates that information collected by the website/app is first sent out to the web server where it's processed and afterwards forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this approach is that it minimizes the scope of data monitoring and gives companies extra control over transmission, making it typically a lot more dependable. Consequently, it's much less prone to data obstacles caused by things like a busted connection or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Tracking, your service can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, but this is then passed straight to your advertising and marketing tools on the server. This permits you to have more precise information and aids guarantee conformity with personal privacy regulations such as GDPR. Furthermore, it additionally stays clear of the tracking restrictions enforced by internet browsers and ad blockers.